Project Brief/Concept:
Create an accessible brand system for Futures Foundation, and reflect the idea that they fill in the gap of essential care for disabled people. Futures Foundation makes life fun, and livable. They meet the individual at their needs.
Essence - We transform challenges into opportunities
Promises - We stand out, in a good way. We believe in differences, not divides. We break down bias, we transform hearts
Audience:
People with disabilities looking for resources
Insight discovered during the process:
I worked in a team with: Marie Gangloff, Andrea Fredericksen, and Kristina Webb to create this branding system. In our research, we discovered that they transform challenges into opportunities: by giving resources to people with disabilities.
What I learned:
My experience as a design and research intern, and my personal experience with having a disabled sister was influential in the success of this project. Marie and I spent multiple hours color matching to Pantone and making sure the colors were ADA-accessible for all.
Role:
Logo iterations, concept ideas, ADA accessibility
Specs/tech:
Branding; Illustrator, Photoshop, After Effects