Project Brief/Concept:
Create a 15–20-second animation that graphically communicates the message appealingly and interestingly. The brand I chose to look at was Fischer Price, because I wanted to evoke a sense of childhood delight. I used their tagline: “A crayon sandwich for Mom” and decided to model it in cinema 4D.
Audience:
Children
Insight:
Adding slight movements to the crayons and bread jiggle was very important. This made it feel more life-like. I made an awareness campaign to show their brand messaging: let’s be kids. I also wanted to connect to consumers’ emotional feelings when they were playing with their toys as children. I realized that keeping it simple was the main goal of the project, I spent a lot of time getting the crayon sandwich just right.
What I learned:
Cinema 4d is an amazing 3d motion tool. I learned that adding slight movements to the 3d model gave me a better outcome because it was more visually interesting, less flat, and more engaging.
Specs/tech:
Motion Design; Cinema 4D, After Effects
Process