Project Brief/Concept:
Develop and design a poster series for an event happening in Michigan. The goal was to allure, inform, and engage a particular audience group to the particular aspect of the Michigan tourism event we chose.I made a poster series for Tulip Time Festival in Holland, MI. I chose to focus on the craft that is involved in delft tiles, and the period before Dutch modernism.
Audience:
MichigandersInsight discovered during the process:
I used a traditional delft tile blue to focus on the flowers. And I brought a contemporary spin on the early dutch arts and crafts period. Delft tiles were popular in dutch tradition. I put my own spin on the design to create something different and unique. A simple line pattern was also used, as it is traditional in dutch clothing.The biggest challenge for me was going from hand-drawn to digital sketches. I also struggled with finding the right imagery I wanted. But I was able to use photos I took when I visited the festival last year in my designs, and that also helps to make them unique.
What I learned:
This project helped me to see the details in my designs. I also learned a key aspect of my design process. The best way for me to iterate ideas is to draw things out first: starting hand-drawn helped me have a solid starting point which led me to success in the end.Specs/tech:
Print; 18x24, Adobe IllustratorProcess