Was to create a system where electric vehicle information gets to the general people. We made the process of learning about EV’s a modular system. Instead of people searching out information, the content comes to the user more naturally and in bite-sized pieces.
Audience:
Anyone wanting to buy an EV or learn more about them
Insight:
We found through our research that people don’t know much about electric vehicles. So we designed a system for people to learn about electric vehicles in a modular way.
What I learned:
Interaction design can fall under many categories. It was important that the branding was simple and easy to understand.
Role:
I worked in a team with Grishma Vartak and Samantha Mantua, and my role was to do research on electric vehicles, create a persona, conduct user interviews, what-if games, concept ideation, quiz for car buying experience, branding